Business Valuation Content on Periscope

Twitter's New App Can Be Used to Share Intellectual Content

Periscope, Twitter’s new streaming video app, was recently introduced in April (2015).  Periscope describes the app as creating the ability to “see the world through someone else’s eyes.”  Many of the early adopters (broadcasters) on Periscope use the video platform to talk about something they might see in their daily lives.

At the National Speakers Association’s annual meeting in July, Periscope was introduced to a group I was attending, and Randy Gage (@Randy_Gage ), an early adopter, broadcast a portion of one meeting to his Periscope followers.  This prime intellectual content was taken from the meeting and being shared with additional people.

My Periscope Experiment

After reflecting about Periscope and its potential use for me as a new social media tool, I decided to give it a try.  As luck would have it, I had technical difficulties in getting signed up.  If anyone can have techie difficulties, it is me!

A couple of weekends ago, I spent some time reading about Periscope and learning more about it.  I saw Michael Hyatt’s Periscope experiment, which he calls the Virtual Mentor. Take a look at his daily “scope” and see what you think.

I decided that I’d conduct my own Periscope experiment, and did my first Scope last Friday.  It was nothing to be proud of, other than the fact that I did it.  It was just a practice run with no real content, but I did get started.

I don’t know how long I’ll be Scoping, but right now, it is interesting.  I hope to learn from some of you regarding the effectiveness of this new medium to share intellectual information.  At some point, I’ll evaluate whether it makes sense for me to continue or not.  In the meantime, I’m learning a lot.

I’ll be talking about business valuation and ownership transition, the same topics I now blog about and speak about.

My Second Scope

Yesterday, I did a Scope titled “Basic Business Valuation.”  I’ve saved it, so I’ll place it in this post so you can have a chance to see what a scope looks like.

I talked about two basic earnings equations:

Value = CF1 / (R – G)


Value = Earnings x Multiple

Valuation is a function of the value triumvirate of expected cash flow (earnings), the risk associated with achieving the expected cash flows (R) and the expected growth in those cash flows.  The post is 5-6 minutes in length, so you might like to take a look

I did another scope today – twice – but both failed because of inadequate internet access.  We solved that problem this afternoon, so I’ll be trying again tomorrow.  The title of the next scope is “Dividend Policy, Earnings Retention and Growth.”

If you follow me on Twitter, you will receive a tweet when I go live.  If you want to see a scope, then follow me on Twitter – @ZChrisMercer.

View My Second Scope on Basics of Valuation

Here is the scope.  Click on it and give it a try.  There is no perfection on my part, just a genuine desire to impart some basic information on valuation to business owners and their advisers.

Wrapping Up

Please let me know what you think of the scopes and my Periscope experiment.  We all need just one more social medium to take a look at!

Until next time, be well!


Corporate Finance for Private Business

Contact me to discuss your needs in confidence about:

  • Buy-Sell Agreement Pricing
  • Any Other Current Valuation or Transactional Requirements
  • Dividend Policy for Your Closely Held or Family Business
  • Shareholder Liquidity Using Leveraged Share Repurchases or Dividend Recapitalizations
  • Ownership or Management Transition Issues
  • Board Presentations/Discussions re Shareholder Liquidity and Ownership Transition
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Ownership Transition Bundle

In the Ownership Transition Bundle, receive both print books of Unlocking Private Company Wealth and Buy-Sell Agreements for Closely Held and Family Business Owners  in addition to complimentary PDF resources of The Buy-Sell Agreement Review Checklist and The Buy-Sell Agreement Checklist for Shareholder Promissory Notes.

Unlocking Private Company Wealth

Written both for business owners and advisers to business owners, Unlocking Private Company Wealth can help you turn your business (or your client’s business) into the liquidity-creating vehicle it needs to be for you (or your client) to become independent of the business and truly free to sell it, stay with it, or transition it to others of your choice.

Buy-Sell Agreements for Closely Held and Family Business Owners

Buy-Sell Agreements for Closely Held and Family Business Owners is your guide for understanding what your agreement says from business and valuation perspectives. The book includes a comprehensive and yet understandable roadmap for business owners and their advisers. It discusses the three major types of buy-sell agreements – fixed price, formula and valuation process agreements.

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