Video: NACVA Conversations with the Masters

In June 2010, I participated in the video interview series “Conversations with the Masters,” hosted by Brien K. Jones of the National Association of Certified Valuation Analysts (NACVA). In the first part of the interview, filmed at the NACVA/IBA Annual Consultants’ Conference in Miami, Brien and I discuss the growing influence of LinkedIn and how […]

The Power of a Great Offer

What may be different is suggesting a specific amount and a rationale as to why that makes sense for the purchaser. If you are using a content strategy to promote your firm, you can put this approach to the test. Try it on any number of promotions. Offering a workshop? Why not suggest having three people attend as a team because that makes it easier to apply the new learning back at their company.