What may be different is suggesting a specific amount and a rationale as to why that makes sense for the purchaser. If you are using a content strategy to promote your firm, you can put this approach to the test. Try it on any number of promotions. Offering a workshop? Why not suggest having three people attend as a team because that makes it easier to apply the new learning back at their company.

Do what you say when you say you will do it. Promises, the ones we make and the ones we keep, are indications of leadership. Passion, or the ability to focus on something until others believe enough to follow, is another.

I heard of a new book-buying/idea-sharing strategy the other day that I believe is powerful in its simplicity. Read more about it here.