About


Welcome to ChrisMercer.net, the place where attorneys can find useful information and insights in order to better serve clients who find themselves in disputes involving a business valuation-related issue.

I am the founder and CEO of Mercer Capital, a national business valuation and financial advisory firm. I have been a business valuation professional for over 35 years providing valuation and corporate advisory services for litigation, transaction, and tax-related purposes. My goal for this blog is to share with my readers helpful and insightful information on business valuation topics.

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More about Chris

Professional Credentials

  • Accredited in Business Appraisal Review (The Institute of Business Appraisers)
  • Accredited Senior Appraiser, Fellow (The American Society of Appraisers)
  • Chartered Financial Analyst (The CFA Institute)

Books Authored or Co-Authored

  • Unlocking Private Company Wealth: Proven Strategies and Tools for Managing Wealth in Your Private Business (Peabody Publishing, LP 2014)
  • Buy-Sell Agreements for Baby Boomer Business Owners, Kindle Edition (Peabody Publishing, LP 2013)
  • Buy-Sell Agreements for Closely Held and Family Business Owners: How to Know Your Agreement Will Work Without Triggering It (Peabody Publishing, LP, 2010)
  • Buy-Sell Agreements: Ticking Time Bombs or Reasonable Resolutions? (Peabody Publishing, LP, 2007)
  • The One Percent Solution: An Introduction for Wealth Managers and Business Owners to the Concept of Managing Pre-Liquid Wealth (Peabody Publishing, LP, 2007)
  • Valuing Shareholder Cash Flows: Quantifying Marketability Discounts (Peabody Publishing, LP, 2005)
  • Valuing Enterprise and Shareholder Cash Flows: The Integrated Theory of Business Valuation (Peabody Publishing, LP, 2004)
  • Quantifying Marketability Discounts (Peabody Publishing, LP, 2001, & 1997)
  • Valuing Financial Institutions (Business One Irwin, 1992)

Professional Memberships

  • International Valuation Standards Council
    • Member of the Professional Board (2011 to 2014)
  • American Society of Appraisers
    • College of Fellows (2016 to present)
    • Chairman of the Standards Sub-Committee (2007 to 2011)
    • Vice-Chairman, International Board of Examiners (1991 to 1994)
    • Elected Member, Business Valuation Committee (1990 to 1996)
  • CFA Institute (1984 to present)
  • Institute of Business Appraisers (2009 to present)
  • National Speakers Association, Member (1998 to present)
  • The Financial Consulting Group
  • Memphis Society of Financial Analysts (1984 to present)
  • Family Enterprise Center, Stetson University, Board of Advisors (2008 to present)
  • ESOP Association, Member, Valuation Advisory Committee (1990-1995)
  • The Value Examiner, Editorial Advisory Board (2009 to present)
  • Financial Valuation and Litigation Expert, Editorial Advisory Board (2008 to present)
  • Valuation Strategies, Editorial Advisory Board (1998 to present)
  • Business Valuation Review
    • Contributing Columnist (2002 to present)
    • Editorial Review Board (1995 to 2002)

Contact Chris

If you have questions of Chris, or would like to discuss a valuation-related issue in confidence, feel free to contact Chris.

Email: mercerc@mercercapital.com
Phone: 901.685.2120
Mercer Capital: mercercapital.com/professional/chris-mercer
LinkedIn: www.linkedin.com/in/zchristophercer
Complete CV: mercercapital.com/professional/chris-mercer

Contact Other Professionals of Mercer Capital

If you have questions of Chris, or would like to discuss a valuation-related issue in confidence, feel free to contact any of the professionals of Mercer Capital. Click here for a complete list of professionals.