The Power of a Great Offer

What may be different is suggesting a specific amount and a rationale as to why that makes sense for the purchaser. If you are using a content strategy to promote your firm, you can put this approach to the test. Try it on any number of promotions. Offering a workshop? Why not suggest having three people attend as a team because that makes it easier to apply the new learning back at their company.

What is Business Value?

What I have learned over the past 30+ years in this emerging valuation profession is that it is almost always (I never say always) a good idea to look at valuation questions, issues, and facts in terms of the implications for expected cash flows, expected growth of the cash flows, and the risks associated with the expected cash flows. It is certainly almost always a good idea to examine valuation in light of present value concepts.