Mercer Capital was born in June of 1982. At that time, I made what I now think of as my first good business decision. I decided to put the business first. Let’s call it my “business first” decision.

My goal was simple. I wanted to treat Mercer Capital as a business rather than as a vehicle to support my personal lifestyle. That meant spending first on what the business needed, and accepting whatever remained as my personal income or return on the business.

From the beginning, I wanted to build a company that created value for clients, employees, and owners. Looking back, that decision shaped much of the next four decades. It encouraged long-term thinking, disciplined reinvestment, and a focus on building an enduring enterprise rather than maximizing current income and distributions for owners in the short run.

For many years, I assumed that way of thinking would always serve me well. It did. But it has taken me more than forty years to realize that every important decision has its season. The decision to put the business first was exactly the right one in 1982. It is no longer the decision I need to make.

The transition began during the early months of the COVID-19 pandemic. Mercer Capital was approached by a large financial institution interested in acquiring the firm. While those discussions ultimately did not lead to a sale, they accelerated conversations about my ownership transition through our ESOP.  Management succession had occurred years earlier when Matt Crow became President in 2009. What remained was completing my ownership transition.

As part of that process, I moved from being an employee to serving as a contractor. I expected that change would naturally lead to slowing down. It didn’t. I often described myself as “semi-retired,” but I wasn’t acting like it.

Old habits are remarkably persistent. Everyone at Mercer Capital encouraged me to slow down, but changing decades of routines proved much harder than I ever thought.

By early 2024, I found myself writing less about business valuation and more about walking, health, motivation, and aging. In hindsight, that shift reflected where my heart and mind were already moving.

The real turning point came in early 2025. I decided to separate my monthly living expenses from any personal income generated at Mercer Capital. My financial adviser began depositing a monthly amount from my investment portfolio into my operating account, while any income from Mercer Capital flowed directly back into my portfolio.

Looking back, that wasn’t primarily a financial decision. It was a psychological one. It finally broke my mental dependence on Mercer Capital as the source of my monthly cash flow. Once that happened, I found it much easier to think differently about how I wanted to spend my time.

Only then did I begin to recognize what my second important decision really was. If the first decision had been “business first,” this one was “living value first.” Instead of asking what the business needed from me, I began asking how I could best use the freedom the business had given me.

The journey from “business first” to “living value first” has been much deeper than simply slowing down or retiring. It has been a transition of identity.

For more than forty years, my identity was wrapped up in building Mercer Capital into a national business valuation firm. The psychological shift wasn’t just about income—it was about recognizing that my purpose needed to expand beyond Mercer Capital.

This may be the most important idea in this essay. For many aging professionals and business owners, the transition from building value to living value is ultimately a transition of identity.

I’ve often told younger colleagues that one of the keys to financial independence is to spend less than you earn and productively invest the difference. I’m grateful I followed that advice over many years. It created the freedom to make this second decision.

Today I believe I have finally (well, almost finally) settled into semi-retirement. I continue to work with a handful of long-standing clients and enjoy projects that are especially interesting or challenging. Most new opportunities are better served by the outstanding professionals at Mercer Capital. I still enjoy speaking and writing about valuation when interesting opportunities arise, but I no longer feel compelled to do so.

In April 2026, I rebranded ChrisMercer.net from a business valuation blog into “From Building Value to Living It – Aging Gratefully.” Looking back, the new title was less a rebranding than an acknowledgment of where my life was already headed.

This week Carol and I will fly to Raleigh to spend time with my best childhood friend and his wife. We’ll then drive to Greenville for a nephew’s wedding, visit family, and spend time wandering around eastern North Carolina.

Not long ago, I might have talked myself out of making that trip because there was work to do – or even if things weren’t so pressing☺.

Today it feels like exactly the right thing to do. Forty years ago, I probably wouldn’t have recognized that as progress. Today I do.

Perhaps that’s what living value first really means – not necessarily completely stopping the work of creating value, but making sure we also take the time to live it.   And we can do this whether retired or not.

Until next time, be well, and age gratefully,

Chris