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	<title>Chris MercerVideo: NACVA Conversations with the Masters &#8211; Chris Mercer</title>
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	<description>Useful Business Valuation Information and Insights for Attorneys</description>
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	<title>Video: NACVA Conversations with the Masters &#8211; Chris Mercer</title>
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		<title>Video: NACVA Conversations with the Masters</title>
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		<pubDate>Fri, 15 Jul 2011 13:17:37 +0000</pubDate>
		<dc:creator>Chris Mercer</dc:creator>
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				<description><![CDATA[In June 2010, I participated in the video interview series &#8220;Conversations with the Masters,&#8221; hosted by Brien K. Jones of the National Association of Certified Valuation Analysts (NACVA). In the first part of the interview, filmed at the NACVA/IBA Annual Consultants&#8217; Conference in Miami, Brien and I discuss the growing influence of LinkedIn and how [&#8230;]]]></description>
					<content:encoded><![CDATA[<img width="500" height="147" src="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?fit=500%2C147&amp;ssl=1" class="featured-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?w=500&amp;ssl=1 500w, https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?resize=300%2C88&amp;ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" data-attachment-id="4933" data-permalink="https://chrismercer.net/video-camera-green/" data-orig-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?fit=500%2C147&amp;ssl=1" data-orig-size="500,147" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Video camera green" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?fit=300%2C88&amp;ssl=1" data-large-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/Video-camera-green-e1422641721625.jpg?fit=500%2C147&amp;ssl=1" /><p>In June 2010, I participated in the video interview series &#8220;Conversations with the Masters,&#8221; hosted by <a href="http://www.linkedin.com/in/brienkjones">Brien K. Jones</a> of the <a href="http://www.nacva.com/">National Association of Certified Valuation Analysts (NACVA)</a>. In the first part of the interview, filmed at the NACVA/IBA Annual Consultants&#8217; Conference in Miami, Brien and I discuss the growing influence of LinkedIn and how business valuation professionals can use it to their advantage. We then transition into a discussion of the discounted cash flow model (and the <a href="http://mercercapital.com/index.cfm?action=page&amp;id=274">Integrated Theory of Business Valuation</a>).  And since I was speaking on the topic at that session, we talked specifically about marketability discounts, and how the <a href="http://mercercapital.com/index.cfm?action=page&amp;id=268">QMDM</a> can be used as a tool for determining these discounts.  Finally, Brien asked me what advice I might have for beginners in the business appraisal field.  All in all, it was a fun interview.</p>


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