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	<title>Chris MercerTestimonial for the Book: Business Valuation: An Integrated Theory, 2nd Edition &#8211; Chris Mercer</title>
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	<title>Testimonial for the Book: Business Valuation: An Integrated Theory, 2nd Edition &#8211; Chris Mercer</title>
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		<title>Testimonial for the Book: Business Valuation: An Integrated Theory, 2nd Edition</title>
		<link>https://chrismercer.net/testimonial-for-the-book-business-valuation-an-integrated-theory-2nd-edition/</link>
		<comments>https://chrismercer.net/testimonial-for-the-book-business-valuation-an-integrated-theory-2nd-edition/#respond</comments>
		<pubDate>Wed, 17 Aug 2011 10:00:23 +0000</pubDate>
		<dc:creator>Chris Mercer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://valuationspeak.com/?p=2151</guid>

				<description><![CDATA[At less than 300 pages I tell colleagues Business Valuation: An Integrated Theory, 2nd Edition is to the valuation community what Harvey Penick’s Little Red Book was to the golfing community.]]></description>
					<content:encoded><![CDATA[<img width="500" height="147" src="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?fit=500%2C147&amp;ssl=1" class="featured-image wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?w=500&amp;ssl=1 500w, https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?resize=300%2C88&amp;ssl=1 300w" sizes="(max-width: 500px) 100vw, 500px" data-attachment-id="4844" data-permalink="https://chrismercer.net/feedback/" data-orig-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?fit=500%2C147&amp;ssl=1" data-orig-size="500,147" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="feedback" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?fit=300%2C88&amp;ssl=1" data-large-file="https://i0.wp.com/chrismercer.net/content/uploads/2013/08/feedback-e1422641651111.jpg?fit=500%2C147&amp;ssl=1" /><p><a href="http://valuationspeak.com/literature-review/testimonial-for-the-book-business-valuation-an-integrated-theory-2nd-edition/attachment/cover_it2-2/" rel="attachment wp-att-2153"><img decoding="async" class="alignright size-full wp-image-2153" style="margin: 10px;" title="Cover_IT2" src="https://i0.wp.com/valuationspeak.com/content/uploads/2011/08/Cover_IT2.jpg?resize=172%2C239" alt="" width="172" height="239" data-recalc-dims="1" /></a>We received this nice testimonial about <strong><a href="http://www.mercercapital.com/index.cfm?action=page&amp;id=274" target="_blank">Business Valuation: An Integrated Theory, 2nd Edition</a></strong> (co-authored by <a href="http://www.mercercapital.com/index.cfm?action=page&amp;id=260" target="_blank">Travis W. Harms, CFA, CPA/ABV</a>) from <a href="http://www.dkcpas.com/contact_us.html?contact_id=30194" target="_blank">Steven Campana, CPA/ABV</a> of <a href="http://www.dkcpas.com/" target="_blank">Doyle &amp; Keenan, PC</a> and thought we would share it with you.</p>
<blockquote><p>At the risk of being redundant, since I have sung the praises of <strong><a href="http://www.mercercapital.com/index.cfm?action=page&amp;id=274" target="_blank">Business Valuation: An Integrated Theory, 2nd Edition</a></strong> in the past, I wanted to again let you know how valuable of a resource I find this book.  Golden nuggets were again discovered when re-reading the QMDM and Pass-Through Entity chapters.  Whatever methodology one chooses to use in addressing these areas the conceptual framework provided within the <strong><strong><a href="http://www.mercercapital.com/index.cfm?action=page&amp;id=274" target="_blank">Business Valuation: An Integrated Theory, 2nd Edition</a></strong> </strong>certainly clarified my thinking and understanding of the issues and provided me with a solid point of view from which to proceed.</p>
<p>At less than 300 pages I tell colleagues <strong><strong><a href="http://www.mercercapital.com/index.cfm?action=page&amp;id=274" target="_blank">Business Valuation: An Integrated Theory, 2nd Edition</a></strong> </strong>is to the valuation community what Harvey Penick’s <strong><a href="http://www.amazon.com/Harvey-Penicks-Little-Red-Book/dp/0684859246/ref=sr_1_1?ie=UTF8&amp;qid=1313534065&amp;sr=8-1" target="_blank">Little Red Book</a> </strong>was to the golfing community.</p>
<p>Best wishes and thanks again.</p>
<p><a href="http://www.dkcpas.com/contact_us.html?contact_id=30194" target="_blank">Steven Campana, CPA/ABV</a><br />
<a href="http://www.dkcpas.com/" target="_blank">Doyle &amp; Keenan, P.C.</a><br />
Davenport, Iowa</p></blockquote>

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